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Role - UX Designer | Timeline - 8 weeks | Dashboard design, App design
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We designed an influencer app that connects influencers with brands, streamlining the collaboration process.
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The app will facilitate discovery, negotiation, content creation, and management, providing a seamless experience for influencers and brands alike.
how did we solve it?
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Influencers face challenges in efficiently reaching out to brands and collaborating with them to create sponsored content.
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Current methods lack a centralized platform for discovering opportunities, negotiating terms, and managing collaborations effectively.
challenge
SPIRE APP provides a seamless and intuitive experience for influencers to discover exciting collaboration opportunities, negotiate terms, create captivating content, and manage their partnerships – all in one centralized hub.
Designed with influencers in mind, Spire bridges the gap between influencers and brands, enabling influencers to find, interact, and cooperate with brands directly without the use of middleman. Influencers can discover about a variety of brands and participate in campaigns that resonate with them.
OvervieW
Step 1 - Discover
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User Research
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ge
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In summary, the interviews with influencers provided valuable insights into their content niches, platform preferences, engagement strategies, monetization methods, and desired features for an influencer app.
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This information will guide the development of a platform that caters to the specific needs and preferences of influencers, fostering enhanced content creation, audience engagement, and monetization opportunities.
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Overall, influencers expressed a need for a platform that enhances content creation, engagement, and monetization opportunities while offering intuitive design and customizable features.
Insights
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Competitor Research
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FreeSkout provides a comprehensive platform for creatives to network, collaborate, and find opportunities. However, its user base may not be as extensive as larger social networks, potentially limiting networking opportunities.
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Do Your Thng focuses on connecting brands with influencers, offering monetization opportunities for influencers through brand collaborations. While it provides a valuable service for influencers and brands, it may not be as suitable for smaller influencers or brands due to potential limitations in accessibility and pricing structure.
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Good Creator Co operates as an influencer marketing agency, offering expertise in influencer marketing strategy, campaign management, and analytics. This personalized approach may be beneficial for brands seeking customized solutions and professional guidance in their influencer marketing efforts, but it might not cater to individual creators seeking networking opportunities.
Insights
User Persona
Step 2 - Ideation
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Empathy Mapping
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UX Design Process
Following a Design Process ensured that the end result was user-centered, met project goals, and led to better collaboration and more efficient decision-making.
Information Architecture & User Flow
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Low-Fidelity Wireframes
Moodboard
Step 3 - Final Designs
The user journey begins with a splash screen, followed by two options: Join as a New User or Login as a Member. Upon logging in, users can complete a form to provide details or choose to skip for later. They are then seamlessly redirected to the home screen, showcasing a curated selection of brands and campaigns.
Splash and Sign up Flow
Influencers can browse and select a campaign to participate in. Upon selection, they can view essential details such as campaign objectives, deliverables, influencer criteria, do's and don'ts, and references. Once they choose to participate, a confirmation message appears. From there, influencers can either:
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Navigate to their Application List to track campaigns they've applied for.
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Return to the Campaign Page to explore other opportunities.
Campaign Participation Flow
ALL SCREENS
Role - UX Designer | Timeline - 8 weeks | Dashboard design, App design
OvervieW
Where Influencers
Meet Brands
SPIRE APP provides a seamless and intuitive experience for influencers to discover exciting collaboration opportunities, negotiate terms, create captivating content, and manage their partnerships – all in one centralized hub.
Designed with influencers in mind, Spire bridges the gap between influencers and brands, enabling influencers to find, interact, and cooperate with brands directly without the use of middleman. Influencers can discover about a variety of brands and participate in campaigns that resonate with them.
challenge
-
Influencers face challenges in efficiently reaching out to brands and collaborating with them to create sponsored content.
-
Current methods lack a centralized platform for discovering opportunities, negotiating terms, and managing collaborations effectively.
how did we solve it?
-
We designed an influencer app that connects influencers with brands, streamlining the collaboration process.
-
The app will facilitate discovery, negotiation, content creation, and management, providing a seamless experience for influencers and brands alike.
Design Process
Following a Design Process ensured that the end result was user-centered, met project goals, and led to better collaboration and more efficient decision-making.
Step 1 - Discover
User Research
ge
Insights
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In summary, interviews with influencers gave us useful insights into their content types, favorite platforms, engagement methods, monetization strategies, and what features they want in an influencer app.
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These insights will help us design a platform tailored to their needs, making it easier for them to create content, connect with their audience, and earn money.
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Overall, influencers want a user-friendly platform with customizable features that supports better content creation, stronger audience engagement, and more monetization opportunities.
Competitor Research
Insights
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FreeSkout provides a comprehensive platform for creatives to network, collaborate, and find opportunities. However, its user base may not be as extensive as larger social networks, potentially limiting networking opportunities.
-
Do Your Thng focuses on connecting brands with influencers, offering monetization opportunities for influencers through brand collaborations. While it provides a valuable service for influencers and brands, it may not be as suitable for smaller influencers or brands due to potential limitations in accessibility and pricing structure.
-
Good Creator Co operates as an influencer marketing agency, offering expertise in influencer marketing strategy, campaign management, and analytics. This personalized approach may be beneficial for brands seeking customized solutions and professional guidance in their influencer marketing efforts, but it might not cater to individual creators seeking networking opportunities.
Step 2 - Ideation
User Persona
Empathy Mapping
Information Architecture & User Flow
Low-Fidelity Wireframes
Moodboard
Step 3 - Final Design
The user journey begins with a splash screen, followed by two options: Join as a New User or Login as a Member. Upon logging in, users can complete a form to provide details or choose to skip for later. They are then seamlessly redirected to the home screen, showcasing a curated selection of brands and campaigns.
Splash and Sign up Flow
Campaign Participation Flow
Influencers can browse and select a campaign to participate in. Upon selection, they can view essential details such as campaign objectives, deliverables, influencer criteria, do's and don'ts, and references. Once they choose to participate, a confirmation message appears. From there, influencers can either:
-
Navigate to their Application List to track campaigns they've applied for.
-
Return to the Campaign Page to explore other opportunities.
ALL SCREENS
Sign up Flow
The user sees a splash screen with two options: Join as a New User or Login as a Member. New users can fill out a form or skip it for later. After signing in, they are directed to the home screen, featuring a variety of brands and campaigns.
Menu Options
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Home: Explore featured campaigns, top brands, categories, and a comprehensive campaign list tailored to your interests.
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Campaigns: Browse and apply to a curated list of ongoing campaigns.
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Earnings: Track your earnings from completed and ongoing campaigns.
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Profile
Campaign Participation Flow
Influencers can select a campaign to view details such as objectives, deliverables, criteria, guidelines, and references. Upon participating, they receive a confirmation message and can either view their Application List or return to the Campaign Page to explore more opportunities.
Campaign Participation Flow
Step 4 - Testing & Iteration
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Branding – The initial colors didn’t align with the influencer app’s theme, so we revised the branding based on stakeholder feedback.
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Home Screen Improvement – Internal testing revealed that the home page felt crowded, so we refined the layout for a cleaner, more user-friendly experience.
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Campaign Application Flow – Our internal team testing identified navigation issues; applying to a campaign required too much scrolling, so we divided the process into multiple steps for better usability.
Campaign Participation Flow
Creating clear and concise information architecture helped users easily navigate between campaigns, brands, and their profile with minimal effort.
Designing for Clarity
Reflection
The challenge was designing an app that’s easy for daily use yet powerful enough to manage collaborations, projects, contracts, and payments, ensuring a smooth user experience without overwhelming influencers.
Balancing Simplicity & Functionality
From a design perspective, continuous testing and feedback allowed us to refine the app's interface, making adjustments based on real user behavior to ensure a seamless, user-friendly experience for influencers.
Continuous Feedback
